By Mike Lewis Facebook Are you using technology? If he bought a yacht, I’ve got to think that he did pretty well. I talked with Dick. FRONT ROYAL – Raydian Properties, a leader in assisted living, is proud to announce the addition of the four Fox Trail Senior Living properties, all located in central Piedmont Virginia, to the company’s robust local portfolio. Resident-centered care plan: With this very personal knowledge, our leadership team creates a customized care plan to meet the specific needs of the resident. The Charlottesville-based company began through the acquisition of three properties in 2002 and has since expanded as a regional operator within the state. He’s got to get a haircut.” I’ve been telling him for six months he’s got to get a haircut, and he ignored me, but [after the interview] he cut his hair. He managed Flatt and Scruggs back in the ’50s or ’60s. They worry about us and reassure us. That was very valuable because you don’t want to hear fluff; you want to hear where you need to improve. So that even if your care needs may change, your address doesn’t have to. He’s been working there and he loves it. Any sleepless nights in those first couple of days? Founded in 1971 on the strength of a $300,000 grant from a Quaker organization in Philadelphia, Kendal quickly established itself as a leading not-for-profit provider of senior living communities, programs and advocacy and empowerment services. Personally, I think the problems we have today are very similar to the problems we had back then. You want to be really successful? You can’t train values. Commonwealth Senior Living again helped Invesque (TSX: IVQ.U and IVQ) buoy an earnings period challenged by Covid-19. It has to be a value proposition for the resident who’s moving in. I think there are a lot of benefits to being a regional provider, and the size that we are versus being a one-horse operator where you really can’t afford the support services we have, versus being a national provider where you sort of lose touch a little bit. Richard J. Prior to joining Sunrise, he served as CEO for MedQuest, Inc., an outpatient operator of diagnostic imaging services. Our technology needs to be in the hands of our associates who are on the front lines. With a background in finance and architecture, Freshwater happened upon senior living development early in his career after starting a market research firm that took a look into the fledging industry and challenged the conventional wisdom. BECOME A PRODUCER. I was ready to grow. We sat down with Winkle to learn about Sunrise's approach to growth and branding, the company's early foray into Medicare Advantage, and where he sees opportunities to excel through technology. It depends why the occupancy is down. They were in good markets. When an executive director left I became the executive director. This opportunity came up and sounded like a phenomenal opportunity, but when you think back to 2002, it was the low point in the industry. I thought that was pretty cool. I would never have my son work for me. That was certainly difficult but necessary. Schedule a tour and learn more about independent living at a Commonwealth community near you today! Like Country Meadows, Providence Place is owned and operated by the Leader Family and these two “sister” companies are among the largest providers of personal care and assisted living in the Commonwealth. Brewer – Founder and Chairman. We talk about technology all day. A Buffalo, N.Y. native, Winkle began in the CEO role in 2014 after serving as the company's chief operating officer—a position that brought him to Sunrise in 2013. I’m looking for the ones that are happening across the company, because that’s a support issue that we can improve. With three 40-bed buildings versus 80- or 90-bed buildings, it’s a far different financial outlook. That’s what we do. You’re always trying to surround yourself with people who are smarter than you are, but also make sure they have the tools they need to do their job. For the ultimate in convenience, our community is located near shopping, dining and medical centers. Admittedly, it’s unfolding at an unprecedented and dizzying pace. She was working at the time, so I knew I wasn’t going to starve. We sat down with Brewer to hear his take on the staffing crisis, why his mom made the best secret shopper around, and how he has learned a thing or two about management through his own son working at Chick-fil-A. The Team at Commonwealth Senior Living. For me, knowledge is power. He asked if I wanted to look at the opportunity and I said sure. He gets a text and it’s an announcement from Chick-fil-A saying they’re doing a new advertising campaign that’s going to come out during the Super Bowl with virtual reality glasses. You learn you have very smart, passionate individuals in each of the communities. We boiled all of those responses down and sat down with our senior leadership, and that’s how we came up with our core values. The real challenge is how are you going to staff your community. Bridgewater Assisted Living is an affordable living option that offers Independent, Assisted and Memory Care Living Services within a high-quality senior apartment setting. During your senior housing career, what’s been the biggest challenge you’ve faced? He and his wife were a great partnership for me. Offering the choice of studio, one- and two-bedroom apartments, our residents live comfortably in the beauty of this historic building. They’re not children; they’re adults. We offer studio, one- and two-bedroom options to meet a variety of needs, preferences and budgets. Situated in Chesterfield County, our brand new community offers easy access to all that the Richmond area has to offer and is located near healthcare facilities, … You need lots of people to really pull the data out. He came home, and he had an app on his phone where he could get his training videos, he could see his schedule. People were questioning: Is this business going to work? We do regular mystery shops. The boat only goes seven miles per hour so you’ve got a lot of time to talk! Sunrise founders Paul and Terry Klaassen more than 35 years ago: to champion quality of life for all seniors. We feel it’s very important to be in buildings. It was a family company, so I did everything from working with the banks and getting financing to going to the buildings and painting the hallway and mulching the yard before the banks came and visited. How do you find the top talent you keep talking about? One, we could increase census in the existing buildings. I love going to buildings. It’s a very rewarding job. I think what runs across the business is the people who work and love working in the care business, and they want to see the impact they make every day. It’s not just residents. I feel the need to connect with the buildings on a regular basis. Weâve got it all covered. We asked them where they came from and I found the trend that our top talent in the company didn’t come from healthcare. Locally owned and managed by Solterra Management Group (SMG), Assisted Living residents must be at or below 60% of the area’s median income. I partnered with a private equity group run by Dick Cory, and we’ve worked together since day one. You have to look at the trend of what’s happening and look at different events that happened during those timeframes. She was actually very supportive of it; she’s a risk-taker. Carefree Living. There is no better feeling than when you walk out of a community knowing you’ve changed the lives of your residents and their families who come there. You always think you have the right people, but you don’t know until you have that performance. Our investment in our operating systems was significant, and it’s not a one-time cost. Thereâs never a dull moment at Commonwealth Senior Living at Stratford House. When we were small, I hired a mystery shopper to go look at our buildings. We’ve got to keep our product affordable so that enough people can afford to come. If a team member doesn’t share our values, that person won’t do well in our organization. Senior Housing News: Meet Watermark Retirement Communities Chairman David Freshwater and President/CEO David Barnes. It always comes back to hiring and labor and how can you get better, how can you be the best employer out there. Yes. In 2013, CCA launched one of the nation’s and Commonwealth’s first One Care Dual Demonstration Medicare-Medicaid Programs (MMPs). It all starts with our team of dedicated caregivers. We sat down with Kelly to learn about the company’s vision for a new kind of senior living partnership, and to hear how his time in construction introduced him to the men and women who arrived on sites in dark, The Leadership Series is produced in collaboration between Senior Housing News and PointClickCare®. I felt like I knew why they weren’t working. I don’t understand people’s hesitance on sharing their rates and occupancy. What’s the biggest challenge the industry faces? Move-in: From physical to emotional needs, we guide our residents through every step of the transition to our community, whether from home or hospital. Upkeep. Honest question: Did you want him to get a job at Chick-fil-A so you could learn what they’re doing? When the third shift didn’t show up I’d go in and work third shift. Was there ever a time you thought it wasn’t going to work out? We offer: At Commonwealth Senior Living at Stratford House, there is always something to do and someone with whom to share the fun. I learned both sides from it and you’ve got to have that blend. Particular problems in a building usually goes back to not having the systems in place we know work. Linens. With a resident-first approach, Life Care Services has grown to become the second-largest manager of senior living communities in the nation, managing more than 140 communities across the country. Our community has recently been remodeled and renovated, offering three levels of care within the same beautiful building. I am very aware of what goes on in the communities. When we were small, I hired a mystery shopper to go look at our buildings. On the first deal we closed, I said I wasn’t going to spend money on a hotel room, and that I was going to sleep in the building until we got it to work. Commonwealthâs Sweet Memories⢠memory care program delivers the most exceptional care and lifestyle to our residents living with Alzheimerâs disease and other forms of dementia. We talk. I mean I like the sandwiches, too, but I was very, very interested in how it worked. Do you worry about the new people coming into the business, that they just don’t know what they’re doing? Independent Living. I already told you that! We realize that while the need for support may have brought you to us, you havenât lost your desire to live an active, fulfilling and engaging lifestyle. Our schools need to be helping us build a workforce to take care of seniors in the future. The difference when you meet with top talent versus everyone on staff is top talent will tell you what the problems are, and they will tell you how to fix them. |, Flu and COVID-19 (novel coronavirus) Prevention Efforts, Commonwealth Senior Living at Stratford House, Spacious one- and two-bedroom apartment floor plans, Holistic therapies, such as music, art and reminiscing, Dining Delights, featuring monthly special dining themes, Healthy, family-style dining options that meet dining skill levels and nutritional needs, Regularly activity schedules that stimulate the mind and body, as well as customized socialization programs designed to fit the cognitive, social and mental skills of the resident, Open and secure outdoor spaces such as courtyards and gardens, Monthly support group meetings for families, Private or companion suites with private baths, Open-door policy that encourages 24-hour visitation, Resident’s choice of apartment floor plan, Three restaurant-style meals of your choice served daily, snacks served in between, Active recreational and wellness programs, Individual mailboxes for in-house and US mail, In-apartment washer/dryer hook-ups (select residences). I’m seeing first hand how this is impacting senior living communities across the country, at both a professional and personal level. It’s more competitive. SMILE⢠Technology: Through SMILEâ¢, you can remain connected to your loved one every day. We listen. When you’re in the middle of the ocean you learn to do everything, fix anything, cook…He would talk about the business, and I was interested and asked a lot of questions. Senior housing doesn’t sound sexy when you’re in college, so you don’t have people flooding out of college. Once a year, I go to each community and meet with our top talent and then Earl, our COO, comes six months behind me and he meets with the top talent and we make sure they understand the business plan and why we’re doing what we’re doing. Itâs a promise that enhances the quality of life and exceptional care enjoyed by all of our residents â independent living, assisted living and memory care alike. What’s the biggest risk you’ve taken in your career? I think the buildings that have been the hardest to turn around have taught me the most. You need to provide services. When the wave comes, there will be many, many opportunities. I think I found a great partner to take a risk on me, and I certainly put everything I had into trying to make sure it was successful. Memory Care Life Stations: Thoughtful spaces invite your loved one to reconnect and engage with past hobbies, professions and passions. Read Less. Richard J. Then I was offered a job on a yacht going to the Caribbean as crew, so I quit my job the next day and got on the boat. They ask about us and check in to see how weâre doing. We’ve had some success attracting talent from the larger providers. Quarterly we look at outside referrals, and move-out reasons among many other things. I got him to get a job at Chick-fil-A. We want you to feel completely at home. We bought another building and I asked my mom about it, and she was in the demographic of who you would want to know about the building. Well, yeah! The Super Bowl was about to air. Learn more about your options and decide the best fit for your care needs with this quick 4-5 minute survey powered by Roobrik. The cash flows had fallen, and we acquired the three properties. Personalize your space with family photos. She thought it was a neat opportunity. I was pretty young and didn’t know what I wanted to do with my life. Life at Commonwealth Senior Living at Stratford House offers the best of both worlds. As the leader, you need to lead by example. Independent living at Commonwealth Senior Living at Stratford House is an ideal option for seniors who are able to live independently, but want the comfort, convenience and active lifestyle offered at a distinctive senior living community. I ask them: My main goal is to make sure you love going to work every day and you have the tools you need to do your job. It was 2002. In June of 2013, David was elected President and CEO of Providence Place Senior Living. But you want to do well? She gave me very unvarnished feedback which I found to be very useful. We flipped that around in 2014, and I’m now the lowest person on the totem pole, and the frontline is the top and everyone in between’s job is to support the people above them. We took off for a year and we sailed from Maine down to Cuba, to the Virgin Islands. ©2018 Senior Housing News. Every day. For example, we had a meeting last week and found a problem that was very simple. You don’t get through it by slashing your pricing, because people aren’t picking a community because it’s the cheapest place in town. I thought I’d go to law school after I got out but [Jim] had some health issues and decided to restructure his company, and I sort of helped him out with paperwork and he taught me about NOI and valuations — this is the late ’90s — and I ended up going to the NIC conference 20 years ago. At Commonwealth, the care we deliver is personalized. Thao Nguyen, a Walgreen’s pharmacist, gives the Pfizer COVID-19 vaccine to Mae Watson, a resident at Commonwealth Senior Living at South Boston, during a vaccination clinic Saturday. 1111 Main Street What happens when you’re in an organization that’s top-down driven and the people at the top think they know everything and the people at the bottom actually know everything, is you get a big disconnect. I think that’s where our opportunity lies. Unemployment is low. Somebody does have to deal with the details, but if you get mired in the details, you’ll never do anything new. Oh, yeah! I still like to know what’s going on, but I understand I don’t need to know everything that goes on. Our company is built around adding value. I’m a hands on-guy. I ran into their recruiter or their manager in Starbucks one morning and she was there recruiting kids who came to Starbucks to come work at Chick-fil-A. I’d love to know the market occupancy and average daily rates. How did you go about starting the company? From Travel the World that brings the culture, flavors, music, artistry and more from other countries into our community to off-site trips and so much more, every day is filled with choices and activities. Is it true you had no intention of becoming a national provider? Memory Care specializes in loving and compassionate assistance for your loved one who suffers from … Two, to increase retention by providing services people need and three, economies of scale. Keven Bennema is the Co-Founder, President and CEO of Charter Senior Living, based in Naperville, Illinois. Commonwealth Senior Living at Stratford House has long been the areaâs premier choice for retirement living and is now even better. Our services are very valuable to the people who need us, and our market theoretically is bigger today than it was yesterday, and it’ll be bigger tomorrow than it is today. You really can’t know everything. We tour competitors’ buildings with some regularity because to understand what’s happening in your building is one thing, but it’s important to understand what’s happening when your customer goes to another building. Things were not going well. Now, we take care of people and change lives, and I want to bring that philosophy into our company and our buildings. We conduct a comprehensive interview with family members. Nestled in the picturesque Blue Ridge Highlands region of Virginia, Commonwealth Senior Living at Abingdon is located in the scenic town of Abingdon, a community with a rich history. We still work together. She knew the kids, she knew their parents, and was very connected. Donât worry about wasting time on daily chores. Decorate with favorite furniture, décor and keepsakes from home. The choice is always yours. Regency at Glen Cove: MCAP owns bonds secured by this 134-bed senior living community on the "Gold Coast" North Shore of Long Island, Glen Cove, New York. She said, “He’s a great kid but his hair’s too long. Go into senior housing because you’re going to do incredibly well. It gives me perspective. I’m sure I’ve had those thoughts, but they were fleeting. With a nearly 50-year track record of success, Life Care Services brings an unparalleled depth of knowledge and breadth of expertise … Evaluation through life history: We get to know each resident personally. This computer program enables us to keep you updated on your loved oneâs participation in and enjoyment of our programming, sharing photos and stories with you on a daily basis. If you look at census, we’ve been going straight up in census for 15 years, but we’ve also been adding buildings for 15 years, so you have to look at your same stores. When you were on the boat, how did senior living come up? Understanding that each person has different needs, Sweet Memories⢠takes a resident-centered approach to care. Matt Peponis, Chairman and CEO, has been active in the long-term care industry for over 25 years. We look at lots of data, but my dashboard is the phone ringing, inquiries—I’ve got a two- or a three-year trend on that. I did sleep in the building. I worry when somebody who has no experience comes in based on demographics. He sits down, watches the Super Bowl, comes out and goes, “I knew about that!” That connection through the phone helps build on the great job they’re doing in the building. It helps our culture. How do you identify them? I kept hearing about Chick-fil-A, and I have a 16-year-old who’s a hellion, but he’s going to do very well. Yep! And seeing the results that came afterward were pretty phenomenal. If you offer him a job, do you think he’d leave Chick-fil-A to come work for you? It is critically important to speak up. Your product is really people, so it was a year of talking to our people, figuring out what challenges they were having, how we could help them, and then putting the systems and the right people in place to do it. Oh, yeah. She’d never heard of it, and said that was telling. Senior Living by Singh Singh offers luxury senior living under the Waltonwood name. This is the retirement lifestyle youâve dreamed of. When you’re in a regional company, you want a new policy? Certified in Virtual Dementia Tour® training, our team members have a very personal and thorough understanding of the challenges presented by Alzheimerâs disease or dementia. Is this business going to get as involved and be social: designed specifically for those with late-stage memory,... 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