Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. South Korean businesses control 60%80% of the ethnic hair and beauty market. Ashley Turner @Ashley_MTurner. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. 33. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. I want to spend on Black businesses, she said. 18. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. Black American women who prefer natural hair products are the typical hair care market consumers. The global cosmetics industry is valued at $380.2 billion. Black hair care products make up the largest single group of this market. 58% of black hair care products contained at least one toxic ingredient. U.K. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. Each brand has its own way of selling their products successfully! Is this OK with you? Their contribution to the UK economy. African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. This woman is Agns Cazin. Its not as easy as just, Im going to learn Afro hair.. 94% of people working in beauty in 2019 were female. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. American Society of Plastic Surgeons Unveils COVID-19's Impact and Pent-Up Patient Demand Fueling the Industry's Current Post-Pandemic Boom. Welcome aboard. The natural hair movement died out as black people entered corporate workspaces in the 1980s. She currently lives in Leeds, in northern England. Everyone wanted to look like an African-American with straight hair anyways. Is it true that France, while it stands as the biggest market, is hard to penetrate? Yes, France is a very hard market to break into. She previously studied economics and journalism at college. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. Image used under license from Shutterstock. The market is expected to grow at a CAGR of 6% and is . Zainab Swanzy, the author of the forthcoming book A Quick Ting On: The Black Girl Afro, said, Afro hair has pretty much always been ignored in mainstream U.K. hairdressing., She said the Black immigrants who arrived in the country after World War II known as the Windrush generation were advised to bring their own tools and products for their hair from the Caribbean, because once they arrived in the UK, not a single hairdresser would be able to help them.. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. 81% of black women say they prefer low-maintenance beauty and hair routines. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair. Collectively, they generate more than $194 . SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. With multiple consulting activities for various brands to community management expertise hailing from. Beauty salons, nail salons and barber shops were the top three retail categories with the highest growth. Black men who regularly change their hairstyle use the highest amount of black hair products. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. Godrej, Great Lengths, and Evergreen Product Group. Here's some PR risk management tips to help keep you on the right side of your clients. 1. Industry revenues are expected to recover to this pre-COVID high by 2022. Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. 40. black women experience high levels of anxiety than white women. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. More than half have been unable to find them. Rose Meta Morgan, August 9, 1912 - December 16, 2008. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. They invest a lot in hair care but dont necessarily know how to get the best value for their money. 13. The salon offered hair and skin care, as well as other services catering to black women. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. The market is expected to grow annually by 0.90% (CAGR 2023-2027). As of 2019, there are over 700,000 hotels and resorts worldwide. 32% of black consumers say they buy their hair products online. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). Figure 31: Instagram post - Dove x Brother Vellies. Want to know more about the UK business insurance landscape? Personal care and beauty, which includes hair care, is a $518B industry in 2021. 9. A huge trend in retail in the last few years has been demand for organic and clean beauty products. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. The biggest market share in the industry belongs to independent labels with 41.4%. And of course, much more. L'Oral. It is estimated that 10 000 new products are introduced to the market annually. 3. To learn, she has turned to tutorials by Black hair experts on Instagram. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. However, many big chains of hair shops that cater to us are not Black-owned. Industry revenues are expected to recover to this pre-COVID high by 2022. They didnt understand that there wasnt a strong network of Afro hair stylists across France. 83% of people working in hairdressing and barbering are female (2019). TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market. There is a lack of clean products in the natural hair care market than in any other hair market. It is an unremarkable scene, except that the junior hairdresser is white. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. Every year the National Hair & Beauty Federation (NHBF) releases statistics giving an overview of the hairdressing, barbering and beauty businesses. (IBIS World) #3. In 2020, the global market for web-to-print was estimated at $983.4 million. In 2016, perms & relaxers were the most popular hair service provided to black customers. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. . There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. Subscribe. The cosmetics industry is growing at a rate of 5.3% each year. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . From a B2B trade show, it opened up to the public and became an event for consumers. Pierre points out that Richelieu Dennis, founder of Shea Moisture and one of her inspirations, opened a $100m fund for black female entrepreneurs last year, providing an opportunity for way more black ownership and manufacture outside Asia. Policies that prohibit natural hairstyles, like afros, braids, bantu knots, and locs, have been used to justify the removal of Black children from classrooms, and Black adults from their employment. Black Hair Industry Statistics 2022 1. If you are curious about natural hair and the black hair industry statistics, we have them here for you. There is no question that Black communities are underserved in Britain. 45. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. 2. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. Growing Demand for Men's Beauty Products. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. Looking on is Eddy Macina, a stylist who has learned his trade there. Black women part of the natural hair community are more likely to show a preference for black textured hair. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. But inside the industry there is growing recognition that change is coming and is long overdue. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. THE VALUE OF EVENTS. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. 24. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. Black consumers in the US spend disproportionately on styling products. 6. 1 in 5 black women feels social pressure to straighten their hair for work twice as many as white women. What are the future trends that will prevail in the black hair care market? Gel manicures and eyelash extensions are two of the top beauty treatments requested by consumers - for example, there was a795% increaseon searches for Russian Lashes in 2019. In 2017, the sales value of relaxers in . ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Beauty industry trends for 2020 report that the industry has over a million employees. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. 14. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. Natural hair care made up 8.74 billion of the global hair care market in 2019. Hmmm. 22% of those women will only have their hair colored in a salon. The North East has the lowest number with 2,766 nail technicians. The global hair extension industry is expected to reach a market value of $10 billion by 2023. First-quarter sales have been weak, and there have been widespread store closures. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . The global beauty industry market is valued at $511 billion. In the years preceding 2021, major consumer packaged goods companies have started acquiring black-owned hair and beauty brands. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. Thats why they carry on with the Sunday Wash Day ritual, which was an African-American weekly tradition to prepare for church by steaming their hair at the hairdressers. 12. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. Industry market research reports, statistics, analysis, data, trends and forecasts. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. I'm Athena, your personal Hair Assistant. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. 2. Its Vowing to Change That. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . With no nationwide legal protections against hair . 44. Detailed research and segmentation for the main products and markets. The Great Britain toiletries and cosmetic industry sales stood at 8.7 billion in 2020, this is 580 million less than 2019. Inquiry Before Buying. In some cities, merely getting an appointment can take weeks. In France, were still very far off from this reality in hairdressing. Theres more advice and info on ourhairdressers insurance,beauty therapist insuranceandnail technicians' insurancepages. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. Hollywood waxing was the most popular treatment booked post-lockdown. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. 48. The Chicest Way to Do the Succulent Hair Trend, The Best Hairstyles to Pair With Your Denim Looks, NYFW SS23: Texturized Water Waves from Fe Noel, Hair Facts: 50 Winter Hair Facts Including Hair Care and Hair Colors, Nexxus Keraphix Damage Healing Conditioner, Nexxus Humectress Moisture Restoring Masque, Love Beauty and Planet Coconut Water & Mimosa Flower Sulfate Free Shampoo Aluminum Bottle & Refill, Bed Head by TIGI Foxy Curls Contour Cream, The Best Ombre Hair Defense: 7 Reasons Were Not Giving This Trend Up in 2018, A Guide for Planning Your Wedding Hairstyle Ideas, Go Color Crazy With These 13 Highlighted Styles For Black Hair, The Best Hair Growth Oil Has These Key Qualities, 8 Festive Hairstyles for Long Face Shapes, Bow Hairstyle Tutorial: How to Create a Ribbon Design With Your Actual Hair. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. 30. And today, these Island-repping music stars are deeply influencing womens style. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. Hair tint retouches have become more popular than highlights in the hair in 2022. Thanks for signing up to being prepared and protected. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. 8. Floral designers in the US earn an estimated $13.48 per hour. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. Lets circle back to the consumers. Black men who change their hairstyle often report using the highest number of black hair products. White women show explicit bias toward black womens textured hair. 39. 85% of women color their hair at least once every eight weeks. Hair maintenance products help men and women uphold their hair . Learn the facts about the preferences of black hair industry consumers below. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. One client asked me Why dont you relax your hair anymore? It was so easy for them before. Keep reading below to learn about the driving factors of the natural hair movement today. The industry has been in recovery ever since. Key Hair Weave Industry Statistics. 87% of black women prioritize clean and safe products. However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. Now theyre everywhere, very dynamique and their natural hair care line is decent. 22. Australia's flower market size is valued at $864 million. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. Households of low-income families make up 43.3% of the natural . (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. The majority of major black hair product retailers are not black-owned. What are the brands that stand out today and how do they communicate their unique selling points? In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. It gets her to think, Oh, my hair is nice., This is what we get when we go to Black hairdressers, she said. The global black hair market was worth $2.5B in 2020. The global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Just in patches, she said, laughing. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. Theres a lot of work involved. Can you give me an example of a difficult brand launch that failed in the French market? The proliferation of reggae from the Islands in America profoundly influenced fashion and hairstyles in the 1990s. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. In Europe, the biggest market is France then its the United Kingdom. The global black hair market was worth $2.5B in 2020. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. Hair care makes up 24% of the beauty and personal care industrys revenues. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. (Condor Ferries, 2020) There are at least 91,000 hotels and motels in the US, around 52,000 of which are hotels. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. What are the major differences between the two? Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. 8. But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . (Research and Markets) Dropshipping Statistics. 14. . How big is the beauty industry? We get to see ourselves.. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. Key Hospitality Industry Statistics. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. $35.64 billion. 7. In 2020/21, roughly 6,600 people began an apprenticeship. What are the specificities of the French, British and American consumer? Sales of shampoos and conditioners are the biggest contributors. In the space of 20 years, the black hair care market has undergone a profound transformation. She earned her certification early on, but was trained only on European hair. Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market. Black women spend billions of dollars on natural hair care and beauty products. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. One unique global photoshoot was enough in terms of branding and no market localization was needed. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. When you see the pictures or the appearance, you can see that no ones done my hair, she said. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. However, they will become the fasting growing region from 2019 to 2023. Or check out our key takeaways for the most important facts you need to know about the black hair industry in 2021. The revenue of the fragrance segment per individual was $29.22 in 2021. (IBIS World) #2. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. The societal need for the shift is evident, but a new independent report published this week . IBISWorld reports on thousands of industries around the world. A boom that can hopefully be repeated. The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. What are the major differences between the two? Most of the natural hair care products contain . LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. Hair care is big business. As a subscriber, you have 10 gift articles to give each month. Each year black women spend billions of dollars on beauty and personal care products. Thats 18.9% of the total $3.04B market. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). 5. In a study of hot oils, hair lotions, root stimulators, and leave-in conditioners marketed toward black people, researchers found that 80% of commonly-used products contained toxic amounts of hormone-disrupting chemicals.
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